SERVICES
Working with strategic, targeted programmes aligned to achieve brand objectives and goals, we run brand and digital campaigns, positioning businesses to maximum effect across all digital platforms. We offer flexible campaigns, based on your business’ budgets and resources.
MARKETING CAMPAIGNS
Throughout the course of marketing campaigns, created content is key. We work on marketing collateral throughout all the stages of a business’ branding and marketing work. We run integrated marketing campaigns for brands, targeting audiences across all platforms.
We run organic and paid campaigns, including email campaigns and ad campaigns. We develop logos and creative briefs for the various stages of branding or rebranding work. We put together portfolios and presentations for our clients for pitching. And we design and create all types of marketing materials including leaflets, menus, brochures, pamphlets, guides and other display materials, as well as QR signs and loyalty cards.
WEBSITE DEVELOPMENT
It is vital to ensure an effective, authoritative, high-quality website. One that performs optimally, including site speed and maximised SEO, and has original, engaging content that is aligned to your brand positioning and values. The work on a website might involve optimising an existing site, or building a completely new site, depending on the needs of the business and the existing website.
For new websites, we work up a structure and the designs, along with engaging and effective content – both text and images. We build the site, ensuring that the website will perform across all types of devices so that the content is the most relevant and best possible, easy for the customer to use and answers their needs, and with good navigation and website usability, and optimised customers’ journeys. Booking systems or e-commerce sites can be set up, too, as well as Google Analytics, Google Search Console and Google G Suite. Plus ensuring that the website conforms to data protection laws.
BRAND IDENTITY & POSITIONING STRATEGY
Defining your brand and positioning gives your business a solid foundation to work from. It ensures you have a clear brand identity, including your ethos and values, and enables you to clarify your brand’s general communications voice, to align across digital platforms. We work on defining the aim for your brand, your brand definition, brand description, brand values, USPs (unique selling points), mission statement, visual tone, target audience, plus also the business objectives for a digital campaign.
One of the most fundamental aspects of this work is that it gives your brand the important key words, for use across online listings, website and online platforms, as well as ad campaigns and email campaigns. It also clarifies how your brand sits amongst its competitors, and where you differ from them, and what you do best – or whether you need to change things in order to rise above your competition.
SOCIAL MEDIA STRATEGY
Putting together a strategy for social media platforms is a vital piece of brand-building work. The work involves researching the online presence and the content going out from your brand’s major competitors. And it also includes an analysis of your own existing customer profiles and performance across social media platforms. Then we work up a strategy for your social media positioning and definitions across the different platforms, and also a strategy for content – both text and images, and animated formats, too.
This strategy also enables your brand to have a rounded communications voice – one that reflects your brand’s identity, ethos and values, but also gives you the right tone and approach for the differing social media platforms.
SOCIAL MEDIA CAMPAIGNS
We run social media campaigns for businesses, focussing on exceptional engagement – driving awareness and audiences, and ensuring loyalty and advocacy. Basing the campaigns around a strategy of building brand stories and narratives to leverage audiences and amplify reach we work across all relevant platforms, including Instagram, Facebook, Twitter, TikTok, YouTube and LinkedIn.
We plan and create bespoke, authentic, engaging content, including text, images, videos and live material, all easily watched on all devices, including mobiles. We ensure consistent analysis of material, changing and revising posts and material in order to maximise performance, engagement and exposure.
Working in close collaboration with the brand or business, and all stakeholders, a campaign will include a monthly Content Plan and data analysis; regular posts; bespoke photos, images, videos and other animated formats; promotional posts to support key activities; and, when part of the plan, targeted ad campaigns.
BRAND STRATEGY IMPLEMENTATION
It takes time and work to build discoverability across online platforms, such as Google search engine listings, especially if it’s a highly competitive area and if your brand hasn’t been appearing on search listings.
There are lots of things that your brand can do to put themselves into a position where the online platforms rank you higher, ie SEO (search engine optimisation). We work across the board, including adding your brand details to listings sites; maximising website functionality and also brand positioning; adding back-end SEO to your website; setting up or improving social media accounts; and analysing data of website audience and customer use, to tweak or change where needed.
Further on in to a business’ campaign, significant success can be achieved with ad campaigns across relevant platforms including Google and social media platforms. Email campaigns, too, can have a high rate of return, especially in terms of advocacy and customer loyalty. We work on strategy, content and implementation for these campaigns.
